The New Marketing Tool

Canvas bags are in everyone is using them, from A-grade celebrities to sport stars and the everyday shopper. This is great news for the global fight against global warming because the toll on the environment to make a plastic or paper bag is high. Now marketers are seeing the benefits of using canvas bags as a form of advertising. Why not almost everything else we use can be marketable.

Studies have been conducted and the canvas bag can be used as a great guerilla marketing tool. If you think about it, how many times would you use your bag? Let's work of the fact that the bag has a life span of a year and half and on average you would have used it for 300 trips. Next, multiply the number of trips by the amount of exposures. On average you pass 50 people each trip, that's 50 exposures. Work-out the sums, 300x50 equals 15,000 exposures. Now, that's some serious numbers and if you sell a modest 100 bags think of the marketing opportunities.So why aren't more stores selling canvas bags? I cannot answer that but, from a marketing perspective it makes sense for small stores to do away with plastic or paper bags and sell canvas bags.

Why I say small stores because many big stores are already selling canvas bags. I think there's real marketing opportunities for local stores to promote themselves in green friendly way. Consumers will respond and convert to canvas especially if you start charging for plastic and paper bags. So the canvas bag has a bright future not only for consumers and the environment but also for marketers.James has recently moved to New York and he loves the city. He's a strong supporter of all things relating to the protection of the environment. He wishes New Yorker's used less plastic and paper shopping bags and more canvas bags. He recommends the full range of products at R.A.G. including their eco friendly range of canvas bags which are a simply way to go green.